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Where I work

Two cities. One standard.

San Francisco
Hayes Valley, Marina, Noe Mission, Lower Pac Heights, Nob Hill, Sunset
6 studios
Amsterdam
Centrum, Zuid, Noord
3 studios
A standard, not a script

Same room. Same craft. Two cities.

Every CORE40 location runs on the same operating playbook - instructor certification, class structure, member hospitality, and front-desk rhythm. The room feels familiar whether you walk into Hayes Valley or Amsterdam.

That consistency is the moat - and the reason we can scale without diluting what makes the brand worth choosing.

Talk about expansion